TrashBack originated from a community-based recycling program that implemented an innovative rewards system to increase public participation.
By bringing recyclables to a central location, participants earned per weight of material. The system ensured responsible rewards, where earnings can be spent on beneficial items such as food and clothing with local vendors. Cash vouchers allowed leveraging off existing retailers, resulting in a flexible rewards program that contributed towards greater economic empowerment.
Furthermore the broader community reaped the rewards of a cleaner environment and the associated health and safety benefits.